A MAGICAL EXPERIENCE
Designing for the Disney Store was one of those projects that felt both fun and familiar.
I worked across a mix of formats—homepage designs, emails, landing pages, web ads, and in-store graphics. Some pieces were fast and promotional, others more refined. Either way, the goal was always the same: make it feel like Disney without overdoing it. There was a balance to hit—something playful but clean, branded but still flexible. Not every round was perfect, but that’s what made it interesting.
It’s work I’m glad to include. Not just because it’s a well-known name, but because it reminded me that even the most polished brands still leave room to explore.
EMAIL BLASTS
As a designer for the Disney Store, I focused on bringing a bit of that Disney magic into people’s inboxes.
My goal was to create email campaigns that not only looked good but actually got people to click—clear layouts, strong visuals, and messaging that felt fun but focused.
It was about finding the right balance between brand storytelling and direct response. Not every send was a win, but when it worked, you could feel it.
