RIDGE X HENNESSEY
As the creative director of the Ridge x Hennessey giveaway campaign, I played a crucial role in bringing the vision of this collaboration to life. I was responsible for overseeing the creation of the video, which was a major component of the promotion, and ensured that it accurately showcased the luxury and power of the products. I also played a key role in the photo shoot, helping to conceptualize the images and direct the models to ensure that the products were captured in the most visually stunning way possible.
AN ULIMATE PARTNERSHIP
My goal was to create a campaign that would not only promote the giveaway but also leave a lasting impression on viewers. I wanted to capture the essence of luxury and performance and convey that in every aspect of the campaign, from the video to the photo shoot.
ACCELERATING SUCCESS
As part of the giveaway campaign, a homepage takeover was created to grab visitors' attention and drive them toward the landing page. The landing page was designed to provide detailed information about the giveaway, the rules of the giveaway, and how to enter. The landing pages were optimized for conversion, with clear calls to action that encouraged visitors to enter the giveaway.
UNLEASHING THE POWER OF PAID SOCIAL
Paid social web ads were also created to reach a wider audience and drive traffic to the landing pages. These ads were designed to be visually engaging and attention-grabbing, featuring eye-catching visuals and persuasive messaging that highlighted the benefits of entering the giveaway. The ads were targeted to specific audiences to ensure that they reached the right people and were optimized for performance, with continuous testing and optimization to maximize the return on investment.
The combination of the homepage takeover, landing pages, and paid social web ads were instrumental in driving awareness and engagement for the Ridge x Hennessey giveaway, helping to make it a resounding success.