LAND & SEA CAMPAIGN
As the creative director for the Ridge Land & Sea GMT watches campaign, I was responsible for developing and executing the visual and messaging strategies for this timepiece. My role involved conceptualizing and creating eye-catching ads and videos that accurately reflected the features and benefits of the watch.
The Ridge Land & Sea GMT watch was designed for adventurers and travelers, so I focused on creating visuals that highlighted the watch's durability, versatility, and practicality. The ads showcased the GMT function, which allows the wearer to track multiple time zones at once, making it a perfect companion for those who are always on the go. I also emphasized the watch's water resistance, scratch-resistant sapphire crystal, and high-quality strap, which make it ideal for a wide range of outdoor activities.
To create a consistent and cohesive visual style, I worked with a team of photographers, graphic designers, and videographers. Together, we developed a visual language that was inspired by the rugged beauty of the outdoors and the spirit of adventure. The final product was a series of visually stunning ads and videos that accurately conveyed the unique features and benefits of the Ridge Land & Sea GMT watch.
SPIRIT OF ADVENTURE
The photo gallery of the Ridge Land & Sea GMT watch showcases the timepiece in a variety of settings and environments both real and composited. The photos were carefully selected to highlight the watch's rugged elegance and versatility and to demonstrate how it can be worn in a range of situations.
In addition to product shots, the photo section also includes lifestyle images that depict the adventurous spirit of the brand.
UNIQUE FEATURES
The Ridge Land & Sea GMT Watch Landing Pages showcase the unique features of these timepieces in a visually appealing and informative manner. The page highlights the dual time zone display, allowing you to keep track of two time zones at once. The rugged design inspired by the great outdoors is emphasized, emphasizing the durability of the watches and their ability to withstand any adventure.
The pages also showcase the water resistance and scratch-resistant crystal, further emphasizing the durability of these watches. The variety of strap options available is also highlighted, giving customers the ability to choose a watch that fits their personal style. Overall, the landing pages created present the Ridge Land & Sea GMT Watches as the perfect combination of style and functionality, suitable for any adventure.
WEB ADS MAKE A SPLASH
The web ads for the Ridge Land & Sea GMT Watch campaign are designed to capture the attention of potential customers and showcase the unique features of these timepieces. These ads are optimized for online display, and feature bold graphics and high-quality images that highlight the rugged, yet stylish design of the watches. The ads also emphasize the dual time zone display and durable materials, making it clear that these watches are built to handle any adventure.
With a focus on the key features of the watches, the web ads effectively communicate the value of the Ridge Land & Sea GMT Watches, making them an attractive choice for anyone in the market for a stylish and functional timepiece. The web ads are also designed to drive traffic to the landing page, where potential customers can learn more about the watches and make a purchase.
