DIRECT MAIL
Over the past year, I have had the opportunity to create two 20-page direct mailers for The Ridge, a brand focused on providing high-quality, sustainable products that inspire adventure and withstand the ups and downs of life. These direct mailers were designed to capture the essence of the brand, showcasing its focus on nature, adventure, and practicality.
FATHER’S DAY DIRECT MAIL
The first direct mailer I created for The Ridge was designed specifically for Father's Day. The goal was to reach out to a diverse audience of everyday dads, including tech-savvy men, sports car enthusiasts, and outdoor adventurers.
We used a mix of product photography, lifestyle imagery, and bold, impactful headlines to create a mailer that would resonate with multiple types of dads. The mailer showcased how The Ridge's products, such as rugged backpacks and durable water bottles, could be a perfect gift for the dad who wants to stay connected, comfortable, and prepared for whatever life throws their way.
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Back Cover Page
BLACK FRIDAY DIRECT MAIL
Cover Page
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Page 18-19
Back Cover Page