RIDGE X PRODUCT(RED)
The Ridge X Product Red campaign was a collaboration between two iconic brands, combining style and purpose to make a difference. With each wallet sold, a portion of the proceeds was donated to the Global Fund to fight against the AIDS epidemic. The wallets were made with premium materials and featured the sleek, rugged design that Ridge was known for, making them the perfect accessory for any adventure.
The Product Red x Ridge collaboration was more than just a fashion statement – it was a statement of purpose. By choosing a Ridge X Product Red wallet, customers not only got a top-quality accessory but also made a difference in the fight against AIDS. The campaign was an opportunity for consumers to support a noble cause and make the world a better place with every purchase.
A POP OF COLOR
I was responsible for reaching out to a 3D artist to create a rendered promotional video that would showcase the unique features of the special edition Product Red wallet and communicate the partnership between Ridge and Product Red. The proceeds from the purchase of the Product Red wallet went to support the fight against AIDS.
A PHOTOSHOOT THAT MATTERED
On this shoot, I worked with Double Exposure, a creative agency. Working with them helped bring a high level of creativity and expertise to our marketing campaign. We had the opportunity to showcase the stylish product(RED) wallet in a visually appealing way that captured the attention of potential customers.
The agency's skills and experience in photography and styling allowed me to bring my vision for the campaign to life, making it easier for me to convey the message and impact of the collaboration between Ridge and Product Red. By working with Double Exposure, I was able to effectively communicate the purpose of the campaign and inspire customers to support the fight against the AIDS epidemic through their purchases.
A LANDING PAGE THAT MADE A DIFFERENCE
The Ridge X Product Red Campaign Landing Page was designed to support the fight against the AIDS epidemic and raise awareness about this important cause. The landing page highlighted the collaboration between Ridge and Product Red, showcasing the sleek and stylish wallet.
The page also emphasized the impact of the campaign, explaining how a portion of the proceeds from each sale was donated to the Global Fund to help fight against the AIDS epidemic. With a clear and concise message, the landing page made it easy for customers to understand the purpose of the campaign and how they could make a difference with every purchase.
A TRUE SUCCESS
In conclusion, the Ridge X Product (RED) campaign was a huge success and made a significant impact in the fight against AIDS. The proceeds from the sale of the Product (RED) wallets contributed significantly to the cause, and the campaign as a whole helped raise awareness and funds for the fight against AIDS. I am proud to have been a part of this successful campaign and am excited to continue using my skills and experience to make a difference in the world.